CRM-expo 2010: adesso Presents Industry-Specific Solutions for the Customer Management
Dortmund, 28 September 2010 – At this year’s CRM-expo, taking place in Nürnberg on October 12 and 13, adesso presents three customer management solutions that are tailored to the specific requirements of the broker business in insurance companies, the asset management business and private banks and the energy sector. Companies gain more transparency on their customer relationships and can deduce perfectly fitting marketing and sales activities from the overall view on the customer provided by these solutions.
adesso AG, one of the leading IT service providers in the German-speaking area, participates with a showcase stand in CRM-expo, Europe’s foremost trade fair for the Customer Relationship Management. adesso presents live showcases on industry-specific CRM solutions tailored to the specific requirements of the broker business in insurance companies (in|AGENT), the asset management business and private banks (in|VALUE) as well as the energy sector (emSIS.energy). adesso developed these solutions on the ba-sis of the Microsoft CRM software Microsoft Dynamics CRM and enhanced them with industry-specific know-how. This know-how is based on the long-term experience and expertise of adesso employees in the relevant industries.
“Companies lose a great amount of money when they do not bring their sales, marketing and service activities into line with their business relationships“, explains Steffen Jakob, division manager for Microsoft software development at adesso. “By enhancing the CRM application with industry-specific know-how, adesso provides solutions which effectively support the core business processes of a company and which allow to strengthen the company’s market position by making use of a 360-degree-view on each customer relationship.”
Besides presenting these solutions, adesso provides insight into the advantages of the latest version of Microsoft Dynamics CRM 2011. adesso holds the status of a “Microsoft Gold Certified Partner” and provides comprehensive competencies, having certified consultants and respective customer references. In the context of this cooperation, adesso consultants design and realize the development of Microsoft-based process architectures.
In addition to the showcases, adesso introduces its complete portfolio of individually-tailored CRM applications. These solutions feature good usability, high user-acceptance and easy integration into existing infrastructures. The adesso portfolio comprises the consulting and development of such solutions as well as the operation and maintenance of the systems. With “CRM Performance Check” adesso presents a standardized procedure which comprehensively helps to evaluate and enhance existing CRM solutions.
